concepts of informational, utilitarian, and value-expressive influences of reference group

concepts of informational, utilitarian, and value-expressive influences of reference group to the following settings:

  • Social networking
  • College choice
  • Deciding who to date
  • Buying a product/service

Discuss the nature of reference group influence in each of the above 4 settings and argue how the concept of social power affects the above influence.

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