“Conducting Research” Quality Management

Sower, V.E. (2011). Essentials of Quality. Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9780470509593

Read Chapter 2 in textbook Read EBSCO article: Keene, D. L. (2013). The “Why” and “How” of Focus Group Research. Jury Expert, 25(4), 16-19. Read EBSCO article: Martin, R. L. (2014). The Big Lie of Strategic Planning. Harvard Business Review, 92(1/2), 78-84 Read EBSCO article: USPlabs Recalls OxyElite Pro Supplements Amid Links to Liver Illness. (2013). Nutraceuticals World, 16(10), 16-18.

Week 2 Introduction

Welcome to Week 2! I hope that you are getting acclimated with the classroom and are finding yourself becoming more comfortable with the structure and content. Please remember that your initial discussion board post is due by Sunday and your responses along with your written assignment work is due by Tuesday. It is important to be proactive in the online classroom as procrastination can lead to poor performance overall. We certainly cannot have poor performance in a quality management course, right?

Week 2 introduces you to the chapter 2 reading. The focus is on strategic management and operationalizing quality. You might be asking what that means and the answer is that you will be learning about measurements to determine whether or not your company is meeting the goals set in order to meet quality standards.

Aside from reading the chapter assigned, you will also review the articles “The “Why” and “How” of Focus Group Research,” “The Big Lie of Strategic Planning,” and “USPlabs Recalls OxyElite Pro Supplements Amid Links to Liver Illness.” These articles supplement the chapter reading and will give you a real-world look into the meaning behind the course concepts.

Sample Questions

This week’s practice questions should be used as a chapter comprehension double-check. Again, you are not tested on these questions, but knowing and understanding the material of which these questions derive from is important to ensure that you are truly grasping the concepts. This week’s questions to help you prepare for further learning this week are:

Approaches used to assess progress towards the achievement of strategic goals include___________________________.

Cost of Quality Cost of Poor Quality Balanced Scorecard A and b are the same All of the above Answer: 5

___________________ is a measure of the cost of activities taken to prevent errors.

Cost of Quality Balanced Scorecard Focus Groups Matrix None of the above Answer: 1

________ input is vital when operationalizing quality dimensions.

Employee Moderator Quality professional Customer Managemenent Answer: 4

It is important to assure that input is obtained from the organization’s _______________.

Sampling plans Response rates Tactical plans Operational plans Target markets Answer: 5

_______________________is the consistency of the method.

Reliability Redundancy Validity Methodology Data collection Answer: 1

Once you have completed your reading for the week, be sure to complete the course discussion and the written assignment. You will find that the weekly work will nicely coincide with the reading you have completed this week. I look forward to working with you on the forum.

Understanding Strategic Quality Management

Now that you have an understanding about quality and what that means to a company overall, it is time to look at the importance of strategic quality management. It is important to be competitive in order to gain success overall. In order to stay competitive, companies must consider quality in their strategic planning process. This includes measures and metrics to determine whether or not they are meeting their goals. Appropriate measures set will help to evaluate the quality of products and services while comparing the strategies among the competition.

You might be wondering what strategic quality management is and what it means, so let me explain. Strategic Quality Management or SQM was introduced in 1988 by David Garvin (Sower, 2011). Strategic Quality Management can be defined as a systematic approach that is used for setting and meeting quality goals throughout a company. Upper management must participate in order for the process of strategic management to work adequately.

It is essential to understand that strategic quality management is based around two very important elements: strategic thinking and conversion of the vision into the plan to achieve the final goal. It is important to incorporate quality and continuous improvement into the goals. By doing so, everyone involved in creating the product or providing the service are involved in the process which leads to strong productivity and a better outcome.

Consider the company that you currently work for. Chances are there is a business owner, managers, and employees. A company that sets a goal with all parties involved will often have the most success. Do you see your managers on the floor? Have you ever met the owner of the company? Having the opportunity to work with all parties of the organization, even if indirectly, can improve the productivity of the organization. As a manager, it is important to consider who your employees are and work to ensure that everyone has the same goals to meet, which should be quality overall.

Create a Strategic Approach

You may now be wondering how to create a strategic approach to obtain quality within the workplace. As a manager, you are on your way to great success with this mindset. When you hired into the company, chances are you were provided with the mission and vision of the company. Do you remember what they are? If not, now is the time to revisit these items to ensure that you are meeting the goals of the company. This is also the starting point in your strategic planning process. The vision and mission of the company state why the company exists and what the end goals are. If the company strays away from these goals, quality could fall through the cracks. This will ultimately end in failure and should be avoided.

The next step in the strategic planning process is to create a SWOT analysis. A SWOT is a major planning tool used within the organization. Strengths, Weaknesses, Opportunities, and Threats are closely looked at throughout the SWOT planning which leads to the understanding of where improvements can be made and where the competition has strengths that your company should be looking to target to ensure fair competition. Remember that a company with strong competition can be successful, but once the competition takes the lead, it is difficult to gain success again. This process will take some elbow grease in order to determine what can be done to improve your organization.

Deploy Strategy

Now that you have revisited the mission and vison statement of the organization and you have created the SWOT, it is important to deploy your strategies to make headway in your success. For starters, it is important to determine the methods in which you will reach all of your employees (managers included) with the notice of the strategic plan that has been built. Remember, you want everyone in the organization on board. When you leave players out of the game, your team could fail. Don’t be afraid to get everyone involved for obtaining feedback. Though your strategic planning team may be filled with dynamic players of the organization, it is important to hear from those deploying the plan to ensure that the goals set are truly realistic in being met.

Once the information has been relayed to your employees, it is important to set milestones in place. Inform your employees of dates set and action items to be met. Do take the time to listen to your employees to ensure that the dates are reasonable. Asking your employees to meet milestones in an unreasonable timeframe could lead to disaster. Be sure to also define positions within the organization so that everyone knows and understands their role in the plan. Having indecisive information passed onto your employees could lead to confusion and a breakdown of quality in the long run. It is important to understand that “without strategic deployment, the strategic plan is an empty document (Sower, 2011).”

Chapter 2 will provide you with an understanding of the tools necessary to ensure that a quality plan is in place to ensure success in meeting quality standards. Your main objective in finishing the weekly learning is to assess strategic quality management. Upon completing your chapter reading, be sure to review the supplemental materials that are found in your learning material.


Sower, V.E. (2011). Essentials of Quality. Hoboken, NJ: John Wiley & Sons, Inc.

W2 Discussion “Conducting Research” Quality Management Conducting Research

This week you learned about strategic quality management. There are various methods that can be used in conducting research and obtaining customer input. Thinking about your workplace and the product or services offered, what methods of obtaining customer input do you feel is beneficial? Explain your thoughts.

Your initial response should be a minimum of 150 words. Your work should be in your own words and should include research to support your response. Be sure to avoid Wikipedia as a resource as this is not a reliable source. Include your resources at the end of your response. Once you have completed your response, you will want to respond to at least two (2) of your classmates responses. Please remember that your responses to your classmates should be substantive and should promote additional discussion within the classroom. Simple “I agree” responses will not be counted towards your participation grade.

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