The 5W Model
In this week’s discussion forum, you will conduct a Self Evaluation using the 5W Model.
In your initial post…Choose a specific product that you use daily (food, personal hygiene products, car, etc.) and apply the 5W model from this week’s readings.
Explain your demographics and psychographics. How do you utilize the product? Where do you purchase the product? Why? When and how often do you purchase the item? Why and how do you select the products? Why do you not purchase competing products? How are you the same and different from other consumers? Do you think this product should be marketed differently? Post a link to your product. In your follow up posts, continue the conversation with your peers by asking questions or sharing experiences that relate to what they have written. Explore the topic fully, looking at all points of view. Why did they choose this product initially? Does price effect their purchase decision making? How did their self-evaluations make you think differently about the consumer decision making process?