Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.
This document should address 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).
The selected company is the Week One researched Company; the product/service were selected in Week Two (Tesla).
The five elements you select should only come from the options provided below.
Vision, Mission, Strategic objectives, Values
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Promotion/Integrated Marketing Communication
Push and Pull