Marketing Research Challenges

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

 Marketing Research Challenges
Read the Insights Association’s MRA Code of Marketing Research Standards (Links to an external site.)Links to an external site.. Discuss how some of the practices described in the text violate this code of ethics. Why would a firm violate the code of ethics? Respond to at least two of your classmates’ postings.

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