Topic: Can a brand truly be managed?
The appropriateness of your argument
Critical depth and balance of your argument
bring 2-3 brands(not like Disney, Nike, Adidas or Mcdonald as it is too big and everyone knows it ) to focus on and analysis and argue deeply.
Sources that I attached has to be used as theories, then find other at least 8 academic sources (not include sources I attached) about theories to support and argue.
Clarity of writing style, grammar and spelling
Appropriate referencing system used throughout the essay and in the bibliography
you should consider: what is the sources to precepts..
have arguments, use different brands, talk about it and how do they contrast.
exploring the materials, show your critical thinking.