Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.

Assessmentoverview
This assignment will help you to achieve these Unit Learning Outcomes; 
1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.
2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into the organisational environment and interacts with diverse environments. 
3. Not applicable to this Assignment. 
4. Work effectively as an individual or a team member to communicate effectively whether orally or in writing.
InthisAssignment youwillwriteabout howbrandsusedelementsof“themarketingmix” – the4P’s(product,place,price, promotion) toinfluenceyour purchasedecisionfor a product. Assignment 1 is an introduction to marketing. In Assignment 4, your final assignment, you will demonstrate that over the semester you have developed a sophisticated understanding of marketing. The table below summarises key points for Assignment 1. Note that later Assignments will have different requirements (for example; the need to cite references). 

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