How can the use of beacons to transmit information and sales pitches to nearby smart phones entice customers to engage with the product or store?

 1. Discuss an example of a company that has employed a Blue Ocean Strategy. What are the value innovations that they delivered to customers? In creating a Blue Ocean with no competition, what process was eliminated? What standards were reduced? What standards were raised? What elements from adjacent industries were used to create a new user experience? What advantage does the company have and how will they sustain it? 

2. How can the use of beacons to transmit information and sales pitches to nearby smart phones entice customers to engage with the product or store? What methods can be used to customize the message sent to each individual? What other types of Point of Purchase displays, kiosks, end caps or temporary displays would benefit from employing beacon technology?

3. Why is it important to make the idea that you are communicating sticky? What steps can be taken to increase the stickiness of an idea? Describe how making an idea sticky applies to the AIDA Model and the promotional mix. Give an example of a brand slogan and/or tag line. What is it about your example that makes it effective?

4. Discuss the benefits of developing a business as a wholesale operation first before moving to retail. What are the limitations of wholesale when compared to direct to consumer. What steps must be taken for a direct consumer model to gain enough customers to be viable? How can a direct to consumer business improve the efficiency of their supply chain? How can a wholesale company improve the efficiency of their supply chain? 

5. Describe each of Cialdini’s principles of persuasion. Discuss how companies might use them to improve their personal selling efforts. 

What are the current practices in the Organizations whose leaders use motivation techniques?

1 page APA, need references. 
Company: Amazon  

What are the current practices in the Organization around how leaders use motivation techniques? 

What are the   environmental issues that the Organization’s management is facing? What   strategies are being implemented to adapt to these environments?

Discuss on charismatic, transformational, contingency, and situational leadership.

  
Unit 2 Assignment Information
Greetings!
Since we don’t have a seminar tonight and I won’t have an opportunity to “discuss” the paper with you, I wanted to provide you with some early guidance, so you will have ample time to ask questions, if needed.
Based on feedback from students last term, I have added my personal notes to the standard rubric. In addition, I have created an “assignment guide” – somewhat like a template. Each contain essentially the same information but in different formats.
My goal is for each of you to do exceedingly well on these papers! My recommendation is that you get started on the introduction ASAP – this will allow you time to write a great goal to maximize organizational performance through leadership. Next, locate the research and other sources you desire to use and “map” them to the various sections of the paper. The way this is organized, you should be able to write about the various topics independently … or a little each day. Allow time for the research portion to “soak in” and then you will be ready for the analysis followed by your recommendation.
Please let me know if you have any questions!
Rebecca
Unit 2 – Assignment 1: Focus Paper
Write a seven to nine (7–9) page paper (2000–2500 words), not including the title and reference pages, explaining the leadership necessary to accomplish business goals and maximize organizational performance that includes the following:

Introduction to specific business      and organizational performance goals you desire to achieve through      leadership.
Discussion of the behaviors,      skills, and attitudes necessary for effective leadership.
Research on charismatic,      transformational, contingency, and situational leadership.
Selection of two of the researched      leadership theories and analysis of the ability of those leadership styles      and approaches to accomplish the goals as stated in the introduction. Be      sure to connect the research to the analysis.
Based on the analysis, provide a      recommendation for the leadership style most appropriate for achieving the      business and organizational performance goals identified in the      introduction. Connecting the research to the recommendations will make      them stronger.
Conclusion should summarize the      primary points of the paper and bring forward a call to action.

 The Assignment will be evaluated using the Unit 2 Assignment Grading Rubric. Therefore, please ensure it is written with proper grammar, in APA format (including clear section headings), and includes a minimum of four cited and referenced resources—at least two of which must be peer reviewed (scholarly) journal articles.
 The overall point distribution for the Assignment will be as follows:

50% (75 points): Content, focus,      use of research, and organization
30% (45 points): Analysis and critical      thinking
20% (30 points): Writing style,      grammar, APA format

 Submit the Focus Paper to the Unit 2: Assignment 1 Dropbox. This Assignment is due by the end of Unit 2—Tuesday, 11:59 p.m. ET.
Specific assignment rubric with Professor Rebecca’s notes for greatest success:
  
Focus Paper: Write a seven to nine (7 – 9) page paper   (2000 – 2500 words), not including the title and reference pages, explaining   the leadership necessary to accomplish business goals and maximize   organizational performance
Assessment: GB600-1: Explain the leadership necessary to accomplish business   goals and maximize organizational performance.
 
Grading Criteria

Points Possible

Points Earned &   Comments
 
Content, focus, use of research, organization
· Response   successfully answers the Assignment question(s); thoroughly uses the text and   other literature. Includes a strong thesis statement, introduction, and   conclusion. The main points of the paper are developed clearly. All arguments   are supported well (no errors in logic) using outside sources as assigned.
· Sources   are primarily academic journals, with thoughtful use web sources. References   are applied substantively to the paper topic. Skillfully addresses   counter-arguments and does not ignore data contradicting its claim. Refers to   sources both in-text and in the reference page.

75 points (50%)

 
Introduction to   specific business and organizational performance goals you desire to achieve   through leadership.
Note: Please be specific … think in terms of larger   goals, those for the department or the business overall; how can having the   right leadership help achieve that?

8

 
Discussion of the   behaviors, skills, and attitudes necessary for effective leadership. 
Note: Important that you address all THREE … 6 points   each. Good place to bring in outside, reliable articles. OK to use text as   well. Scholarly not required but   sometimes helpful.

18

 
Research on the   charismatic, transformational, contingency, and situational leadership   theories.
Note: Important that you address all FOUR … 8 points   each! Focus on the organizational effectiveness aspects of each theory.   Example – How do they affect behavior or performance? This is the primary   “research portion,” be sure to use peer reviewed articles to demonstrate your   current research.

32

 
Conclusion should   summarize the primary points of the paper and bring forward a call to action.   
Note: Summarize but really focus on ACTION to move to   next level.

5

 
Integration of   appropriate outside resources – including in-text citations throughout with a   corresponding item on reference list. A minimum of four resources required.   At least two resources must be from peer reviewed (scholarly) journals.
Note: Please be sure to include in-text citations in   all ‘sections’ of the paper. Text is ok as one, but it should not be your   primary source of citations. Peer reviewed journal article citations are   required for the research section.

12

 
Analysis and critical thinking
· Response   exhibits strong higher-order critical thinking and analysis (e.g.,   evaluation). Paper shows original thought.
· Analysis   includes proper classifications, explanations, comparisons, and inferences.
· Critical   thinking includes appropriate judgments, conclusions, and assessment based on   evaluation and synthesis of information.

45 points (30%)

 
Selection of two of   the researched leadership theories and analysis of the ability of those   leadership styles and approaches to accomplish the goals as stated in the   introduction. Be sure to connect the research to the analysis.
Note: Think about a FUNNEL approach … you have   researched four theories, now, it is required that you select TWO of the four   (charismatic, transformational, contingency, and situational leadership   theories) to ANALYZE who well they can achieve the goal that was identified   in the introduction. Must include   citations to be eligible for full points.

25

 
Based on the analysis,   provide a recommendation for the leadership style most appropriate for   achieving the business and organizational performance goals identified in the   introduction. Connecting the research to the recommendations will make them   stronger.
Note: Continue the FUNNEL approach … you have just   analyzed two of the four theories, now, select single the “best” theory that   will most likely contribute to achieving the goal from the introduction. Must   include citations to be eligible for full points.

20

 
Writing style, grammar, APA format
· Appropriate   to the Assignment, fresh (interesting to read), accurate, (no far-fetched,   unsupported comments), precise (say what you mean), and concise (not wordy).
· Grammatical   skills are strong with typically less than one error per page. Project is   free of serious errors; grammar, punctuation, and spelling help to clarify   the meaning by following accepted conventions.
· Project   is in 12-point font. Narrative sections are double-spaced. Correct use of APA   for citations and references. Title page present and accurate.

30 points (20%)

 
Writing style

10

 
Grammar and mechanics   – including section headings:
Introduction
Content
Analysis
Recommendations
Conclusion
References
Note: Please see sample organization below AND the   Assignment Guide

10

 
Formatting and use of   APA

10

 
Total

150 points

Sample Section Headings/Organization:
Introduction
Necessities for Effective Leadership
Leadership Theories
Charismatic
Transformational
Contingency
Situational
Analysis of Two Leadership Theories for Organizational Performance
Recommendation
Conclusion

Please use the template that I have attach . 

Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

 
Using the same organization and the lemonade drink from the Week 4 Learning  assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.   
Develop a minimum 350- to 525-word analysis that include the following:

Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:

Advertising
Public relations
Traditional Digital marketing
New Digital marketing techniques (describe)
Direct marketing
Event marketing
Outdoor Advertising

Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:

Coupons
Deals
Premiums
Contests
Sweepstakes
Contests
Samples
Loyalty Programs
Point-of-purchase displays
Rebates

Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
Discuss how your company could expand into the global market.
Examine promotional methods that could be used to market your lemonade globally.
Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.

Week 4 below to show assignment and grading from professor.

       
Simply Lemonade- A Lemonade that has been reported to taste   more like lime and have a tartier taste.  (“Taste   Test: Ready-To-Drink Lemonade”, 2011).

Our company’s lemonade is   made with fresh lemons and other fruity flavors for a fresh healthy lemonade.
 
Minute Maid- This lemonade   was reported to be perfectly blended but were still reported as bland.
(“Taste   Test: Ready-To-Drink Lemonade”, 2011).

Our company blends our   fresh lemonade with other fruity flavors for a nice sour taste added with vitamins   for an added health boost.
 
Natalie’s Hand-Crafted-   Reported as sweet but doesn’t seem fresh.
(“Taste   Test: Ready-To-Drink Lemonade”, 2011).
The above designates   the above brands’ taste weaknesses and can be significant. But, the Team must also report its   nutritional and ingredient strengths and weaknesses as compared to Super   Flight.
0.800

Our company prides itself   with its fresh lemonade and fruit juice blend that is carbonated giving it   that little extra fresh crispy taste. 
This hints at Super Flight’s   positioning in terms feature and benefits, value added and competitive   edge. However once again, I refer the   Team back to Part 2 to understand how this positioning can be strengthened to   more clearly differentiate the brand from the competition. 

Define the pricing strategy in no more than 90 words      that you will use for the introduction of the product.

  
We believe that the best   pricing strategy for our lemonade at launch to be penetration pricing. With   penetration pricing, prices will start low with little profit margins to   attract new customers and gain market share value. This should in turn raise   awareness of our new lemonade and raise sales volume, while also creating   lower production costs and higher inventory turnover due to the increase of   sale and production.
This makes good sense. 
The considerations can be this: 
If the Team is convinced the product   is addressing an unmet need for which there is no direct competition and for   which robust demand is anticipated, then a skimming pricing strategy is   advisable. 
However, the Team has determined the   product will be introduced into a competitive marketplace wherein a   penetration pricing strategy that aims price at the middle of the market can   be implemented to encourage trial and brand-switching.
1.000

Discuss in no more than 90 words the maturity life cycle      stages of your product.

  
Stage of   Maturity Life Cycle

Discussion
 
Sales volume peak

During the maturity phase   of the Product Life Cycle sales volumes tend to peak because of product   saturation in the market.
 
Maintaining market share

During the maturity phase   competition is at its highest level in the cycle, which makes it increasingly   challenging for a company to maintain their market share.
 
Stronger product   differentiation/Improvements

Through product   differentiation, improvement or changes to the product (new mixes, flavors,   or ingredient improvements) the company can keep maintaining or slow the   decrease of their market share.
 
Decreasing   in market share
0.300

Because of the high   competition at this stage companies will start to experience a decrease in   market share. This will be followed by lower profits because of price   reduction of products to maintain competitiveness, which will also bring down   price levels.
The Team has examined the maturity PLC   stage only. Note that the maturity life cycle stages are to be discussed. 
This means the Team must examine the   introduction, growth, maturity and decline stages. 
Briefly, the discussion would look   like this:
· At introduction a product must establish brand   awareness, perhaps trial the product with key target markets and price the   product – the Super Flight Team implementing penetration pricing strategy to   encourage trial and brand switching.
· During the growth stage, the Team improves quality and   adds new flavors to enhance differentiation and maintains the price due to   healthy demand. The Team seeks increased distribution coverage and modifies   promotion to shift the promotional message from brand awareness to preference.
· At maturity, the Team may enter new geographical markets   and engage in additional product modification to further differentiate the   product line from the any emerging competition rather than compete on price. 
· In the eventuality of product decline, which can be   possible with the emergence new health and taste trends, the Team will reduce   promotional expenditures, cut back distribution and possibly reduce the   price. The product, if endangered, will   then be harvested from the product line if sales no longer justify a   marketing investment. 
The Team does discuss the maturity   stage correctly.

Describe in 90 words how you will use suppliers, agents,      or distributors to create your distribution channel.

  
We   can use wholesalers, resellers, retailers, and consultants since they already   have resources and relationships with customers and vendors to quickly bring   our product to the market. We will   even set up our own personal sales team to bring in new customers as well to   sell directly to these customers. We   can also set up an online web-store so that customers can order directly from   us online and get their orders shipped directly to them possibly by UPS since   they can deliver even to smaller locations. Another thing we can do is to advertise our lemonade with specific   sales for brand new customers -since this seems to help catch interest.
Good. The Team is planning to   implement a multi-channel distribution design; first indirect through wholesalers   and retailers. I don’t know what   “consultants” means. Super   Flight>Wholesales>Restaurants, Supermarkets, Convenience Stores>End-User.   
The Team is also establishing   customer-direct distribution channel through its website.
1.000 
4. Mechanics
1.000
Total Score: 7

What is the greatest benefit of having good communication between the project team and project stakeholders? Why?

Below are the discussion questions 9 and 5 respectively at the end of chapter 6 in the attached book (it′s a pdf document). Please follow the instructions, I am looking for some good content and 100% plagiarism free work.

Assessment: You will be assessed on 1) content and 2) completeness (e.g., use of in-text citation of references used for summarizing, paraphrasing and quoting and other writing mechanics) and word count. 

Question 1: Give an example of a time you have used push, pull, and interactive communication methods. Why did you choose the method you did based on the circumstances? (Minimum 200 words)

Question 2: In your opinion, what is the greatest benefit of having good communication between the project team and project stakeholders? Why? (Minimum 400 words)

Briefly describe management concepts that one can apply to management career.

Directions:  Reflect on each of the previous seven weeks. Briefly describe seven management concepts (one from each week) that you can apply to your management career. Be as specific as you can.  Consider both information from the course materials and the experiences you had in your group work.  Whenever referencing concepts from course materials, be sure to provide in-text citations and references.

Attached are each week’s learning activities and my responses 

Describe the advantages and disadvantages of free trade.

Many Americans feel that their jobs at home should be protected and that free trade should be limited. However, global competition and less expensive imports keep prices under control and reduce inflation. In this assignment, you will be researching and discussing the pros and cons of free trade.
  
Free trade is best defined as a system in which goods, capital, and labor flow freely between nations, without barriers, that could hinder the trade process.
  
Use online library resources, and the Internet to research the arguments for and against free trade. Then, respond to the following:

Describe the advantages and disadvantages of free trade. (Consider specific      examples of agreements such as the Trans-Pacific Partnership or TPP.)

Explain if free trade can ever be fair. Justify your response.

Explain the measures that a country can take to protect itself from the negative      aspects of free trade.
  
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.

Explain the purpose of an income statement and how it reflects the firms financial status.

In a two- to three-page paper (excluding the title and reference pages), explain the purpose of an income statement and how it reflects the firm’s financial status. Include important points that an analyst would use in assessing the financial condition of the company. Also, analyze Ford Motor Company’s income statement from its 2012 Annual Report (Links to an external site.)Links to an external site..

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include citations and references for the text and at least two scholarly sources from the Ashford University Library.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Key concepts relevant to Operations Management in an organization.

 
Your final course project paper is now due. Be sure to incorporate your instructor’s feedback in your final submission.

Your paper must 7 – 8 pages long besides a cover page and a reference page. It should demonstrate a strong thesis statement supported by research from at least 3 scholarly sources. Both a references page and in text citations must be in APA format.
Your paper should include the following:

A brief description of the organization and industry they selected
At least four key concepts relevant to Operations Management in your organization
An explanation of how these elements directly relate to Operations Management
An analysis of how these concepts work together to resolve business problems
An analysis of how these (4) concepts reflect effective management and efficiency
An evaluation of operations concerns in global markets
An evaluation of corporate social responsibility issues with regards to quality and industry standards.

Save your assignment as a Microsoft Word document.

Discuss how web analytics has changed over the years.

 
In 3-4 page APA formatted paper, discuss how web analytics has changed over the years. What should it look like in the future? What do you see as the biggest challenges facing web analytics and how can those challenges be overcome?
Be sure to use proper citations and references within your paper.

Save your assignment as a Microsoft Word document