Discuss the benefits and drawbacks of using database marketing.

Please follow all instructions.

Database Marketing
This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center’s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:  

Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Discuss the benefits and drawbacks of using database marketing.
State the ethical, legal, and HIPAA issues that need to be considered.
Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.
The paper

Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA 
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style 
Must include a separate references page that is formatted according to APA style 

Define leadership and list the traits of an authentic leader.

Write a 525- to 700-word article that addresses the following:

Define what leadership is to you.
Share a personal experience that informed your thoughts about health care leadership.
List the traits of an authentic leader.
Share an effective exercise in developing the skills or habits of an authentic leader.
Explain how this exercise is beneficial towards becoming an authentic health care leader.

Cite 2 reputable references to support your article (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Publish the article on your own social media account (e.g. LinkedIn, Facebook, etc.), or post it on a health care message board of your choice.
Include a citation of your article in your assignment.
Click the Assignment Files tab to submit your assignment

Discuss the common causes of pelvic pain and who, when, and why you would decide to refer the patient for diagnostics and second opinions.

No plagiarism please.
Will need minimum of 300 words, APA Style, double spaced, times new roman, font 12, and Include: (3 references within years 2015-2018) with intext citations. 

 
Chronic pelvic pain can be defined as intermittent or constant pain in the lower abdomen or pelvis of a woman of at least 6 months in duration, not occurring exclusively with menstruation or intercourse and not associated with pregnancy. It is a symptom, not a diagnosis. Chronic pelvic pain presents in primary care as frequently as migraine or low-back pain and may significantly impact a woman’s ability to function.

Discussion:
Discuss the common causes of pelvic pain and who, when, and why you would decide to refer the patient for diagnostics and second opinions.

Identify aspects important to patient survival during the resuscitation and acute phase of a burn injury.

 
Develop a concept map of the responses of the assigned system to burn injury. identify aspects important to patient survival during the resuscitation and acute phase of the burn injury , Include lab values that may be impacted one of the following body systems:
 Respiratory
 Cardiovascular
 Neurological
 Gastrointestinal
 Renal
 Psychosocial

Discuss the roles of law and courts in today’s business environment.

nursing post, 300 words min, 1 scholarly source (5 years or less), APA format.

*** for the hypothetical example, use one that is nursing related***

post
………………………………………………………………….

Distinguish between statistical and clinical significance of results.

Would it be possible to have research study results that supported the acceptance of the null hypothesis and demonstrate clinical significance? Provide a hypothetical example that supports your answer.

If you question the credibility of the results from a qualitative study, would the information have clinical significance for your practice area? Why or why not? Provide a hypothetical example that supports your answer.

Discuss cultural variations of health practices that can be misidentified as child abuse.

 
Child abuse and maltreatment is not limited to a particular age and can occur in the infant, toddler, preschool, and school-age years. Choose one of the four age groups (infant, toddler, preschool, or school age) and discuss the types of abuse that are most often seen in this age. Discuss warning signs and physical and emotional assessment findings the nurse may see that could indicate child abuse. Discuss cultural variations of health practices that can be misidentified as child abuse. Describe the reporting mechanism in your state and nurse responsibilities related to the reporting of suspected child abuse.

Analyze how financial reimbursement affects quality of care, and conversely, how quality of care affects financial reimbursement.

Health Policy and Financial Considerations

As future leaders in the nursing profession, it is critical that you understand the scope and role of policy and finance in relationship to individual and population outcomes. For this discussion, consider the following:Where can you find current trends in policy and finance as they apply to healthcare in general? To your area specifically?(DENVER COLORADO) 
Analyze the relationship between legislative processes and their impact on healthcare financing and service delivery systems.
Analyze how financial reimbursement affects quality of care, and conversely, how quality of care affects financial reimbursement.
Analyze the roles individual nurses and professional organizations play in influencing health policy.
Be sure to support your discussion with references to the literature as appropriate.

must be at least 150 words with at least one APA formatted reference in the post and at the end as a reference. 

How can organizations stay abreast of current changes in regulations, standards, scope of practice, and so on?

The Influence of Regulatory Agencies in Healthcare
There are many regulatory bodies (both internal and external to an organization) that influence policy, standards and guidelines, and the scope of practice. For this discussion, consider the following:Discuss two regulatory entities that directly influence care delivery on your unit or at your organization.How can organizations stay abreast of current changes in regulations, standards, scope of practice, and so on? How should this information be communicated to the healthcare team?Analyze nursing leadership’s role in maintaining compliance with current standards.How will you apply your knowledge of regulatory agency compliance to your professional practice?Be sure to support your discussion with references to the literature as appropriate.

must be at least 150 word with at least one APA formatted reference throughout the post and as a reference at the end

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