Do you think organizations that have comprehensive mission statements tend to be high performers?

Instructions
Over the course of this unit, we have discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their effectiveness. 
Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the  mission and vision comparisons or separate companies.
 
Within your essay, include the following: 
1. Explain the principle value of two vision statements.
2. Explain the principle value of two mission statements.
3. Compare and contrast vision statements of each organization in terms of   composition and importance. 
4. Compare and contrast mission statements of each organization in terms of   composition and importance. 
5. Do you think organizations that have comprehensive mission statements tend to be high performers? 
6. How do mission and vision statements assist in selecting an industry-specific     strategy?   
7. Explain why a mission statement should not include monetary amounts,        numbers, percentages, ratios, goals, or objectives. 

Your essay should be a minimum of three pages in length or  approximately 750 words, not including the title and reference pages. You must also include an outside source from the CSU Online Library to support your explanations. Follow APA standards for formatting and referencing. 

Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population.

  

Submit a marketing plan (min of 3 pages) for the fictional start-up company -Supreme Travel a Luxury southern California tour agency. 
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. 

The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).  
Turnitin will be used to check for originality and I will ask for a Full Refund if the paper submitted is found to have more than 22% match to other students or published work

This unit’s submission should consist of the items listed below.
§ Provide a segmentation and target market analysis.
§  
o In this section of the marketing plan, you should identify the four criteria useful in segmenting the market and apply them to your company. Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population. Explain several target markets for your company using detailed explanations.
o  
§ Include a competitive and industry analysis.
§  
o This section of the marketing plan should identify three or four competitors of your company. These can be direct or indirect competitors. (Note: Not all companies have competitors.) Differentiate each competitor based upon multiple criteria. Additionally, conduct an industry analysis by looking at the health of the industry in which your company resides. Identify whether the industry has grown or shrunk in the last 5–10 years. Explain why understanding the competitors and the health of the industry are important elements of the marketing plan.
o  
§ Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
§  
 In this section, you will compile a SWOT analysis of your company. The internal strengths and weaknesses as well as the external opportunities and threats need to be identified and explained (include at least 2–3 elements under each area of the SWOT). The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis. 
o  
o  

what are the current environmental factors impacting Microsoft?

  
Case Study Microsoft

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). 

You are required to use a minimum of three peer-reviewed,  academic sources that are no more than 5 years old .

All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations

TURNITIN WILL BE USED TO CHECK FOR ORIGINALITY. ANYTHING THAT IS REJECTED FOR HAVING MORE THAN 22% MATCH TO OTHER STUDENT OR PUBLISHED WORK AND I WILL ASK FOR A FULL REFUND.

Microsoft 
Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?

Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?

Evaluate Microsoft’s recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?

How do you perceive the similarities and differences between a group and a team?

 DISCUSSION 1

Assignment Details

This assignment has 4 parts:

In the current business environment groups and teams are common.  Understanding the differences not only between a group and a team but also the different types of teams will allow you to have a holistic view of how organizational change will affect the people.  

How do you perceive the similarities and differences between a group and a team?
What different types of team structures have you been involved with or witnessed?
What effect will the group/team dynamic have on the organizational change initiative? Give an example.
What type of change strategy would you incorporate for an organization that uses work groups? Describe how that strategy would be affected if the organization used work teams.

DISCUSSION 2

 
Assignment Details

This DB has three parts. 

When making a decision it is human nature to make assumptions. Understanding the assumptions along with the consequences should those assumptions be incorrect is important.  A best practice when making a decision is to make a list of any assumptions that exist.  Discuss a decision you have made in the past in your professional life that was based on assumptions that proved to be incorrect.  What were the consequences and how did you handle the resulting situation?
There are many different decision making models available such as: the rational model; the seven step model; and the Carnegie model to name a few.  What are the pros and cons of managers using decision making models? 
What factors should be taken into consideration when collecting data for a strategic decision?

Assess your understanding of how to analyze information based on an effective change implementation plan.

For this project, you will analyze an organizational change plan. This assignment is not a research paper, but is instead an evaluation and critique of the dynamics of the components of a strategic organizational change plan of an organization of your choosing.

The Project is designed to do two things:

Assess your understanding of how to analyze information based on an effective change implementation plan.
Evaluate your ability to write a critical analysis essay that is based on the purposeful behavior of employees and that is logical, valid, and credible.

Again, our goal here is an analysis of an effective strategic organizational change management model and not of the organization itself.

Directions:
Select one of the following organizational change plan management templates as a reference for your project.

Organizational Change Management Plan Template (Links to an external site.)Links to an external site.
Instructions for Organizational Change Plan Management (Links to an external site.)Links to an external site.

If you wish, you may select a different organization but you must receive instructor approval first. The organization may be nonprofit or for profit, and may be national, international, or regional in scope. There must be a valid reason for organizational change such as: implementing an environmental sustainability plan, implementing or improving a corporate social responsibility program, or generating innovative and creative outlets that entail flattening the management structure, for example.
The audience for your analysis may be the board of directors, management, shareholders, or any group of stakeholders of your choice. Be sure to identify which audience you choose.
Include the following in your analysis:

Identify the role of strategic renewal in propelling change.
Focus on the behavioral aspect of organizational change.
Analyze the dynamics of motivating employees to alter their behaviors.
Differentiate the three faces of change: turnaround, tools and techniques, and transformation.
Understand the source of both employee resistance to and support for change.
Appreciate the importance of trigger events in initiating change efforts.
Examine the role that “going global” plays in triggering organizational change.
Conclusion
References

Your Critical Analysis Paper must:

Cite at least six scholarly sources that are not readings for this course. 
Incorporate terms and concepts from the class readings and lecture pages.
Be 8‐10 pages in length, not counting the title and reference pages, which you must include. Be sure your paper includes a proper introduction and conclusion.
Be formatted according to the APA writing format.

Relationship Between Human Creative Expression and Culture.

 

Open the worksheet that you worked on earlier this week. Review the article Making Asian American Women Visible: The Joy Luck Club and complete the second table using information provided in this activity.
In the first column, identify an example from the article demonstrating how Tan’s novel reflects the experience of a particular ethnic group. Then, in the second column, find an example in the article that appears to be part of universal human experience and not limited to Chinese American culture.
Based on the description in the article, what influence might Tan’s novel, and similar artifacts, have on broader American culture? Can you think of another artifact that has had a similar impact?
Once the worksheet is complete, save the file a final time. Submit your completed worksheet for grading.
To complete this assignment, refer to the following documents:

Worksheet Relationship Between Human Creative Expression and Culture
Worksheet Relationship Between Human Creative Expression and Culture Rubric       

Describe the role you play as a change agent (management).

In this reflective writing exercise, you will analyze your strengths and challenges in the context of incorporating change, using critical thinking and reasoning skills.

Read: Kotter’s Eight Step Change Model
In summary, the eight steps are:

Create a Sense of Urgency
Build a Guiding Coalition
Form a Strategic Vision and Initiatives
Enlist a Volunteer Army
Enable Action by Removing Barriers
Generate Short‐Term Wins
Sustain Acceleration

Directions:
Using Kotter’s change model, write a self‐reflection essay that answers the following:

Reflect on the concept of a scholar‐practitioner and its application to integrate practices to effect change in your organization (Out-patient healthcare clinic).
What do urgency, change, management, and complexity mean to you?
Describe the role you play as a change agent (management).
Select a situation where you were an employee or leader, and explain how change has affected your behavior and motivation to adapt to or improve operational efficiencies.

Requirements:

In this self‐reflective assignment, you need to back up your ideas and claims with scholarly sources. Please cite at least two scholarly sources that are not required readings in the course.
Keep in mind that critical reasoning and thinking skills are not the same as an opinion. While it is acceptable to write in first‐person, be sure to support your ideas with valid, reputable, and scholarly articles. 
Feel free to use 1‐4, above, as sections of your essay.
Your paper should be 4‐5 pages in length, well written, and formatted according to the APA writing format. 

What opportunities and threats will marketers encounter as a result of climate change?

What opportunities and threats will marketers encounter as a result of climate change? Please select a brand and discuss examples of the opportunities and threats that you anticipate will challenge this brand. What can the marketer do to capitalize on the opportunities and to work with the threats?

Explain how the decision-making process management uses to develop viable courses of action to a variety of management situations.

 
Assignment 3: Creating Training Tools

Imagine your manager has requested that everyone in the company take the StrengthsFinder test. Now, your manager has asked you to put together a training tool on how to best coach and develop employees in the decision-making process who have varied strengths.
Write a three to five (3-5) page document for your manager in which you:

Describe a decision-making process for employees with two different strengths. Determine how the process might be approached differently for each employee to produce the best results. Use scenarios to convey your idea.
Explain how a manager could develop employees with different strengths. Use scenarios to convey your idea.
Format your assignment according to the following formatting requirements:

This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.
Explain the multiple aspects of the managerial planning process and the application of various business- and corporate-level strategies.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts using proper writing mechanics.

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